Publicis' partnership with M & C Saatchi Agency on the British Airways account cost it Northwest Airlines' European business, held by Publicis' Impact FCA unit. Northwest's U.S. agency, Foote, Cone & Belding, New York, is likely to take the European account, but Northwest said it is finalizing a list of agencies for a pitch.
Reader's Digest debuted its Polish edition Wednesday, bringing to 47 the number of editions (in 18 languages) RD publishes around the world. Przeglad Reader's Digest has an initial print run of 160,000, brining RD's worldwide circulation to 27.5 million. The launch issue contains 21 pages of ads from 18 Polish and international companies. A color page costs about $1,660.