DC Comics Super Heroes, currently being used in the Best Western "Summer Adventures" promotional program, also will appear on stadium signage in professional baseball parks this summer as part of Best Western's cross-promotion with AIM Technologies' "Fancard.net" program. Fancard.net is a sports fan loyalty program in which members receive points they can exchange for merchandise. Stand-up cutouts and signage of DC Comics Super Heroes will be placed at "Fancard.net" sign-up areas at participating ballparks. DC Comics is also giving away comic books as part of the promotion.
Copyright July 2000, Crain Communications Inc.