DDB Australia loses top staff

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SYDNEY -- DDB Australia has been sent reeling by shock staff resignations and McDonald's Australia's decision to seek a second agency to supplement DDB's 25-year sole management of its account.

Executive creative director Tom McFarlane will leave the agency's Melbourne office this week after six years to become creative head at M&C Saatchi in Sydney. National creative director Ted Horton will spend more time in Melbourne until a new appointment is made.

McFarlane's departure follows the resignation of Mike Retter, head of DDB's new retail arm AD&D Advertising Works, plus three other staffers , which forced AD&D to close. Retter, with creative director Adrienne Casey, account director Richard Whaite, and account manager Stephen Davis, will start a main-stream arm of Promotional Partners, a Hong Kong-based sales promotion specialist whose worldwide clients include Pizza Hut, KFC, Coca-Cola, Mars Worldwide and Sanitarium.

Copyright August 1996 Crain Communications Inc.

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