DDB Chicago's President-CEO Resigns

Dana Anderson Exits Shop to Spend More Time With Family

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CHICAGO (AdAge.com) -- Dana Anderson, DDB Chicago's president-CEO since 2004, has resigned, citing family reasons. "I am very proud of my tenure and accomplishments at DDB, yet I want to take some time and be with my daughter before she leaves for college next year," she said in a statement. "In time, I'll explore opportunities in consulting or corporate; for now, she's my priority."
Dana Anderson's tenure at DDB Chicago saw the agency struggle with some major account losses, but the shop had recently been making some headway in the food-and-grocery category.
Dana Anderson's tenure at DDB Chicago saw the agency struggle with some major account losses, but the shop had recently been making some headway in the food-and-grocery category.

Replaced by Carpenter
Ms. Anderson will be replaced at the agency, which counts McDonald's and Anheuser-Busch as clients, by DDB Los Angeles President-CEO Rick Carpenter.

"I sought out Rick for this very important position because of his passion and leadership in the area of integration which created terrific business results for DDB L.A.'s clients and produced some of the best creative work and business results in the DDB network over the last few years," DDB North American President Dick Rogers said. "He is also a proven new-business maven and obsessed with talent development."

Ms. Anderson's tenure at DDB Chicago saw the agency struggle with some major account losses, including JC Penney and Dell's consumer account. But the shop had recently been making some headway in the food-and-grocery category, winning Kraft's Miracle Whip, the Safeway grocery chain as well as Wrigley's Hubba Bubba, Juicy Fruit and Lifesavers brands.

Mr. Carpenter, an 18-year agency veteran, is credited with integrating DDB's interactive, direct, entertainment and Hispanic marketing units during his five years at the helm of the Los Angeles office.

He'll start in Chicago after Labor Day.
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