DDB CHICAGO WINS QWEST LONG-DISTANCE ACCOUNT

Published on .

Most Popular
(June 4, 2001) -- Qwest Communications International tapped Omnicom Group's DDB Worldwide, Chicago, for its long-distance ad account following an informal review with incumbent WPP Group's J. Walter Thompson, Atlanta, and two others, according to people close to the company.

JWT will retain branding and business-to-business accounts, and DDB will continue its wireless, yellow pages and mass markets. Both agencies referred questions to Qwest.

George Burnett, chief marketing officer for Qwest, said through a spokeswoman, "Sometimes we move individual assigments around, but we have not changed our relationship with either company."

Copyright June 2001, Crain Communications Inc.

In this article: