Last month, the agency lost the $90 million General Mills account after 39 years, while the $50 million Eveready Battery Co. account went to Omnicom sibling TBWA/Chiat/Day, Playa del Rey, Calif., after a shootout for the consolidated business.
In a separate action, DDB Worldwide, New York, also cut staff today from its 450 employees. "Staff cuts are under 10%," said a DDB spokeswoman, citing a softening economy. -- Kate MacArthur and Laura Petrecca
Copyright June 2001, Crain Communications Inc.