×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

DDB forms direct-to-consumer health care unit

Published on .

DDB Worldwide, Chicago, and Frank J. Corbett Inc. formed a joint venture to expand their direct-to-consumer pharmaceutical advertising. DDB Corbett will be headed by Elaine Eisen and Charles Austin, both managing directors. Ms. Eisen, a senior VP with Corbett since 1992, has managed accounts for Westwood-Squibb, Bristol-Myers Squibb Co. and Merck & Co. Mr. Austin, DDB senior VP-group account director, has managed clients such as State Farm Insurance, FTD/Florists' Transworld Delivery and FTD.com.

Copyright January 2000, Crain Communications Inc.

In this article:
Most Popular