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DDB forms direct-to-consumer health care unit

Published on .

DDB Worldwide, Chicago, and Frank J. Corbett Inc. formed a joint venture to expand their direct-to-consumer pharmaceutical advertising. DDB Corbett will be headed by Elaine Eisen and Charles Austin, both managing directors. Ms. Eisen, a senior VP with Corbett since 1992, has managed accounts for Westwood-Squibb, Bristol-Myers Squibb Co. and Merck & Co. Mr. Austin, DDB senior VP-group account director, has managed clients such as State Farm Insurance, FTD/Florists' Transworld Delivery and FTD.com.

Copyright January 2000, Crain Communications Inc.

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