Nortel Networks confirmed that Omnicom Group's DDB
Worldwide, New York, will service its ad account outside North America, effective immediately (AA
, Jan. 22). Nortel's global agency of record, however, remains True North Communications' Temerlin McClain, Irving, Texas, a Nortel spokesman said. Liener Temerlin, agency chairman, said Temerlin initiated the arrangement for DDB to pick up international duties with Nortel's blessing. A Nortel spokesman attributed the shift to the company's escalating global growth
Copyright January 2001, Crain Communications Inc.