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Published on .

Flowers bloom, and so do relationships, in two spots for FTD/Florists' Transworld Delivery, the first FTD work from DDB Worldwide, Chicago (AA, July 5). One of the commercials specifically backs FTD.com. The overall campaign is titled "Be a Hero," but each of the ads has a different tag -- "Nobody turns feelings into flowers faster" for the more general FTD ad and "Push someone's button today" for the Web-specific ad. Rock group Wallflowers performs a rendition of David Bowie's "Heroes" for the spots. Copywriter: Rick Kor-
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