"Terry is the ideal leader for Grey in Japan," says Jonathan Fox, CEO, Grey Asia Pacific. "He understands and is enthusiastic about Grey's strategic shift from being in the "classic" advertising business to becoming a broad-based group of specialist communications brands. He will be a strong supporter of Grey Daiko's unique capabilities in the non-traditional businesses, enabling the agency to engage more completely in our clients' holistic marketing efforts."
Mr. Mori has worked in the industry for 30 years in both multinational and local agencies. He joins Grey from DDB Japan, where he was exec VP, but began his career at Chuo Senko in l970, later spending three years in New York with the agency's joint venture partner, Benton & Bowles. He moved to McCann Hakuhodo in l982, where he served as account director on the Northwest Airlines, Texas Instruments, Goodyear Tire & Rubber Co. and Bayer businesses. Purina, a key client, later recruited Mr. Mori as general manager of marketing.
Grey Daiko generated billings of $165 million in l999, an increase of 23% over the previous year. The agency's key clients include AIG, Brown & Williamson, Bristol Meyers, Dell Computer Corp., Mars, Procter & Gamble Co. and SmithKline Beecham.
Copyright January 2000, Crain Communications Inc.