Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

DDB gets McDonald's media work

Published on .

McDonald's Corp. shifted its national media buying account for adult advertising to DDB Needham Worldwide, New York, from Leo Burnett USA, Chicago. The move had been expected. Burnett, which lost the creative portion of the account to DDB last summer, retains the McDonald's assignment for kids marketing, media planning and buying. DDB takes over its new media buying duties Jan. 1, said a McDonald's spokesman. The account was awarded to DDB without a review. No spending figure was given for the DDB assignment. McDonald's spent $600 million in measured media in 1996, according to Competitive Media Reporting.

Copyright October 1997, Crain Communications Inc.

Most Popular
In this article: