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DDB Needham readies global VW campaign

Published on .

DDB Needham Worldwide is in the process of creating a global campaign for Volkswagen AG with a focus on the approaching millennium. The campaign, which could air in the first half of 1998, is intended to run in the U.S. as well. Arnold Communications handles VW's U.S. account. DDB declined to comment. VW execs couldn't be reached at press time.

Copyright October 1997, Crain Communications Inc.

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