DDB Needham restructures

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NEW YORK- DDB Needham Worldwide unveiled a global restructuring May 29, assigning executives to lead important new units for U.S./Canada, Latin America, Northern Europe and Southern Europe.

  • DDB Needham USA President Ken Kaess, 43, who assumed that role in early 1997, wins a larger role at the agency as president of a new and bigger unit -- DDB Needham Worldwide U.S. and Canada -- which includes DDB Group Canada. He reports to DDB Needham North America & Pacific President John Bradstock, 63. Canadian operations previously reported to Mr. Bradstock directly.

  • DDB Needham South America President Darryl Lindberg, 45, becomes Latin America President, adding responsibility for Mexico and Central America. Mr. Lindberg reports to DDB Needham International President Bernard Brochand for South America and to Mr. Bradstock for Mexico and Central America. Central American operations had previously reported to Mr. Bradstock directly.

    DDB Needham in Europe was divided into four areas:

  • Northern Europe -- BMP DDB, London, Chairman James Best, 43, head of DDB Needham's second-biggest office in Europe, was named to the additional post of president of this new region and gets a territory to run that includes Denmark, Estonia, Finland, Ireland, Latvia, Lithuania, the Netherlands, Norway, Sweden and the U.K.

  • Southern Europe -- DDB France, Paris, CEO Herve Brossard, 49, head of DDB Needham's biggest office in Europe, was named to the additional post of president of this region and gets a territory to run that includes Belgium, France, Italy, North Africa, Portugal, Spain and Turkey.

  • Central Europe -- DDB Germany President Lucas Mees, 54, was named to the additional post of president of this region, adding responsibility for Austria and Switzerland. Kip Keesey continues as president of the Eastern Central Europe subregion.

  • Eastern Europe -- Olympic DDB, Athens, Managing Director Christos Papapolyzos, 35, adds the additional post of president of this region, including Southeast/Balkans.

    The four regions report to Mr. Brochand.

    David Fearnley remains president of DDB Middle East and Africa and Senior Exec VP-Europe, and there were no changes in DDB Needham's Asia Pacific regions or their leadership.

    DDB Needham said it increased its global coverage to 96 countries from 70 since 1993. Chairman-CEO Keith Reinhard said the changes "expand our management and capitalize on our bench strength."

    Copyright May 1998, Crain Communications Inc.

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