Epson America named DDB
Needham Worldwide, Los Angeles, to handle its $20 million account. Finalists were Richards Group, Dallas; Rubin Postaer & Associates, Santa Monica, Calif.; and Seiniger Advertising Group, Beverly Hills, Calif. Ammirati Puris Lintas, New York, resigned the printer and imaging account in October. Effective Marketing Strategies, Marina del Rey, Calif., was review consultant. New work will break in the next few months.
Copyright February 1998, Crain Communications Inc.