DDB Needham wins $40 mil Polo account

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Polo Ralph Lauren Corp. has awarded its $30 million to $40 million international media planning and buying and U.S. regional planning and buying to DDB Needham Worldwide and its Omnicom Group sister media units. DDB Needham will work with Optimum Media in the U.S. and Optimum Media Directions internationally. Carlson & Partners retains creative and will place national media.

Copyright July 1998, Crain Communications Inc.

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