DDB Paris wins regional task for European comparative shopping service

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LONDON--Paris-based European online retail directory and pricecomparison service Kelkoo.com is believed to have awarded its pan-European advertising business to DDB International. The Paris-based agency did not confirm the win, estimated at $16 million. BMP DDB, London, will adapt work for international markets.

Kelkoo.com allows cybershoppers to compare prices for products in several categories, including travel, software, hardware, household appliances, telecommunications, wine, books, films, music and consumer electronics. By the end of the year the company aims to have two million monthly unique users.

Kelkoo's new site launches on June 1 in English, French, Spanish and Portuguese. German, Italian and Scandinavian sites will follow shortly.

The company's largest shareholder is Netjuice, a leading Spanish and Latin American industrial Internet group, with a 37% stake, followed by founders, including Philip Wilkinson, Pierre Chappaz and Jorge Juan Garcia, with combined holdings of 36%. The remaining shares are held by financial investors, including Banexi Ventures(BNP/Paribas), Innovacom (France Telecom) and U.K. Internet investment company netvest.com, the major shareholder of the U.K.-based Shopgenie.

Copyright May 2000, Crain Communications Inc.

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