DDB PROTESTS $125 MILLION CALIF. LOTTERY ACCOUNT AWARD

'We Hate Doing This' Says Agency President

By Published on .

SAN FRANCISCO (AdAge.com) -- Omnicom Group's DDB Worldwide, Los Angeles, has officially protested the California State Lottery commission's decision to award its ad contract to Interpublic Group of Cos.' Foote, Cone & Belding Worldwide, San Francisco.

'Hate doing this'
DDB President Dave Park declined to comment on the cause of the protest, saying only: "We hate doing this, but it's something we had to do."

The five-year account is worth $125 million.

A protest is nothing new to this topsy-turvy assignment. FCB won the account after an earlier review decision was protested by the account's

Related Stories:
DDB UPSET OVER CALIF. LOTTERY DECISION
Agency Files Intent to Protest FCB Win of $125 Million Account
FCB WINS CALIFORNIA LOTTERY ACCOUNT
Five-Year Contract Valued at $125 Million
incumbent, Grey Global Group's Grey Worldwide, Los Angeles. DDB was declared the apparent winner of that first pitch.

Media costs issue
DDB's protest is believed to involve media costs as bid by FCB sibling Initiative Media.

Details on the protest have not been made public, and Mr. Park would not discuss issues involved.

In this article:
Most Popular