×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

DDB save

Published on .

DDB Needham Worldwide, Sydney, has retained the $26 million-plus Hyundai Australia automotive account after a tough, extremely public two month review during which three key DDB staffers on the Hyundai account quit to join local boutique Promotional Partners with the express intention of wooing away the lucrative business. The win is crucial to DDB following a difficult year that has seen a string of losses. DDB reportedly held Hyundai because of a proposal to develop a new quality/value advertising theme, raising the brand's status from "budget" to "quality" class.

Copyright October 1996, Crain Communications Inc.

Most Popular
In this article: