Scotts Worldwide, Marysville, Ohio, to DDB
Worldwide, Paris, for its brands in several international markets, including France, the U.K., Germany and Australia. Total spending was not disclosed but the garden care product marketer expects to spend approximately $7.5 million during 2000 in the French market alone. DDB France, Paris, will be the lead international agency coordinating markets in Europe and Australia.
Copyright November 1999, Crain Communications Inc.