DDB sniffs out FTD

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DDB Worldwide, Chicago, is on a hot streak with the win of Downers Grove, Ill.-based FTD/Florists' Transworld Delivery's traditional and FTD.com ad business, which executives say could be worth up to $50 million. The bulk of the FTD work may come from 5-year-old FTD.com. FTD told the Securities & Exchange Commission in May it intends to spin off the online venture in a public stock offering. DDB bested Ammirati Puris Lintas and Cramer-Krasselt in the finals. It becomes FTD's fifth agency in seven years and succeeds Doner, Southfield, Mich. FTD last year boosted its measured media spending 4% to an estimated $15.6 million, according to Competitive Media Reporting. The win comes two weeks after DDB snapped up Ameritrade's $50 million account for the On-Money Web portal.

Copyright July 1999, Crain Communications Inc.

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