The win is crucial to DDB following a difficult year which has seen a string of losses including packaged goods giant SC Johnson, Helene Curtis and the State Bank of New South Wales - as well as McDonald's Australia's decision to appoint a second agency to its $50m account which DDB had held exclusively for 25 years.
DDB held Hyundai, it is understood, because of a proposal to develop a new quality/value advertising theme, raising the brand's status from "budget" to "quality" class.
The agency, which created the successful "All Day, Every Day, Hyundai" catchline has 30 staffers working on the business. Hyundai said the appointment would be for three years.
Copyright October 1996, Crain Communications Inc.