Energizer Co. has chosen DDB
Worldwide, Chicago, to handle an assignment said to be for a new battery line, code-named E2, to compete against Gillette Co.'s Duracell Ultra. Executives close to the review said it is global and could exceed $50 million in spending. Leo Burnett
Co., Chicago, also competed. TBWA/Chiat/Day
, Playa del Rey, Calif., continues to handle the $60 million Energizer brand.
Copyright January 2000, Crain Communications Inc.