Kathy Sharpe, former director of interactive marketing at DDB
Needham, has launched Sharpe Partners. The consultancy will be devoted to helping marketer clients establish a Web presence through online advertising and e-commerce and leveraging the Internet to achieve business goals. The consultancy's client list includes Fuji Photo Film USA, Mobil Corp. and Parallel Capital, a commercial mortgage lender. To assist its clients, Sharpe Partners has formed strategic partnerships with several technology and software providers, including Choice Logic Corp., a developer of online user polling tools; software company Domestech; and Sachs Communications Group, a company that tests on-screen communications.
Copyright July 1999, Crain Communications Inc.