DDB Worldwide

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2002 Rating: 3 stars

2001 Rating: 3 stars

Ho-hum, more of the same old, same old from DDB Worldwide. Of course, 99% of all agencies would kill for more of that same old, same old. DDB, as always, was out there hustling with some of the most competitive new-business people in the industry.

The Omnicom Group-owned agency won 26 new accounts, including McDonald's Corp.'s diner concept out of the Chicago office, as well as work for Unilever's Lipton tea and Hershey Foods Corp., among others.

One of DDB's blue-chip clients, Anheuser-Busch Cos., will experiment this year with long -format commercials, ranging from 71/2 minutes to 30 minutes, and DDB is handling one version of the ads based on Budweiser's "True" campaign. That should give DDB yet another chance to improve upon some advertising creative that wasn't as strong as previous years, but was still good nonetheless.

LOOKING AHEAD

DDB Chicago is the agency that introduced the world to the Budweiser "Whassup?!?" guys, who became a cultural phenomenon. Imagine what happens to DDB New York's creative now that former D'Arcy Masius Benton & Bowles President-Chief Creative Officer Lee Garfinkel takes over?

Moreover, DDB has named the talented Abigail Hirschhorn as its new chief marketing officer, which should further help the agency as it seeks new business.

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