Deadline proposed for Web privacy

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Federal Trade Commission Chairman Robert Pitofsky today suggested Congress should give marketers through yearend to implement privacy policies on their Web sites before imposing new privacy laws. Mr. Pitofsky earlier had wanted to give marketers just a few more months, but in testimony before a House panel he cited progress since then by the Online Privacy Alliance in developing a code for Web sites. The alliance, meanwhile, released its enforcement plan for making sure Web sites subscribing to its principles comply; the plan relies heavily on groups that give seals of approval to sites, such as the Better Business Bureau OnLine or Trust-E.

Copyright July 1998, Crain Communications Inc.

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