The stock price for Leap Group, Chicago, jumped after it announced Quantum Leap Communications, its Internet subsidiary, has entered into an alliance with BroadVision, Redwood City, Calif., to provide Internet relationship marketing and commerce solutions, including joint marketing of Quantum Leap's marketing and content-development services and BroadVision's software in Web-based marketing. Quantum partnered with BroadVision on the American Airlines Web sites, which relaunched in June. Financial terms of the alliance were not disclosed. Leap's stock rose sharply on the news, gaining $2.53 by 3 p.m. EDT, to $5.75.
Copyright July 1998, Crain Communications Inc.