NetGravity's AdServer uses database technology to let customers plan, schedule and place advertising and produce real-time reports on ad performance (http://www.netgravity.com). "The biggest sites with the highest ad revenue are the ones we're targeting first," said Ann Burgraff, director of marketing for the San Francisco company.
DEALS WITH GNN, I/PRO
In addition to Netscape, NetGravity today will announce it has signed America Online's GNN service as a client and formed an alliance with Internet measurement company Internet Profiles Corp.
Other sites using the software include Time Warner's Pathfinder, C/Net: The Computer Network, Yahoo! and Internet Shopping Network.
NetGravity and I/Pro will co-market a suite of complimentary services to customers.
"At this point it's a marketing and distribution relationship," said Stephen Klein, VP-marketing at I/Pro. "Although there is no shared revenue as of now, there is implicit cooperation between us."