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By Published on .

Online ad management company NetGravity got a big boost when Netscape Communications Corp. agreed to use its software.

NetGravity's AdServer uses database technology to let customers plan, schedule and place advertising and produce real-time reports on ad performance (http://www.netgravity.com). "The biggest sites with the highest ad revenue are the ones we're targeting first," said Ann Burgraff, director of marketing for the San Francisco company.


In addition to Netscape, NetGravity today will announce it has signed America Online's GNN service as a client and formed an alliance with Internet measurement company Internet Profiles Corp.

Other sites using the software include Time Warner's Pathfinder, C/Net: The Computer Network, Yahoo! and Internet Shopping Network.

NetGravity and I/Pro will co-market a suite of complimentary services to customers.

"At this point it's a marketing and distribution relationship," said Stephen Klein, VP-marketing at I/Pro. "Although there is no shared revenue as of now, there is implicit cooperation between us."

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