DealTime.com campaign eases holiday shoppers' stress

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DealTime.com, an online comparison shopping service, launched a guerrilla marketing campaign in New York and San Francisco that will include free shuttle buses; subway tokens; gifts, such as warm gloves and bottled water; and outdoor home movie projections designed to ease consumers' stress over holiday shopping. The effort ties to the company's tagline, from Margeotes/Fertitta & Partners, New York, "DealTime.com. Let us deal with it.''

Copyright December 1999, Crain Communications Inc.

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