Last December, Suiza Foods Corp. acquired Dean Foods, creating a combined company operating under the Dean Foods name with more than $10 billion in annual sales.
Dean will spend at least $15 million in 2002 to advertise licensed products, such as Hershey's chocolate milk and shakes and Folger's Jakada, a new line of chilled coffee beverages.
Its International Delight non-dairy creamers and Sun Soy soy milk will also get more ad support.
At mid-year, Dean Foods' regional lactose-free Dairy Ease brand will roll national.
Omnicom Group's DDB Worldwide, Dallas, handles national brands.