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$15 Million to Go Toward Licensed Products

Published on .

NEW YORK (AdAge.com) -- Dean Foods Co., Dallas, is boosting marketing spending in 2002 as it focuses on building national brands.

Last December, Suiza Foods Corp. acquired Dean Foods, creating a combined company operating under the Dean Foods name with more than $10 billion in annual sales.

Dean will spend at least $15 million in 2002 to advertise licensed products, such as Hershey's chocolate milk and shakes and Folger's Jakada, a new line of chilled coffee beverages.

Its International Delight non-dairy creamers and Sun Soy soy milk will also get more ad support.

At mid-year, Dean Foods' regional lactose-free Dairy Ease brand will roll national.

Omnicom Group's DDB Worldwide, Dallas, handles national brands.

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