Atlanta Sportswear is a Hong Kong-based clothing manufacturer that already produces established clothing lines under the Donna brand for women and the Reno brand for men.
The execution, shot in Australia, features a stylishly dressed woman who is bowling, with "suitably terrified male colleagues" in place of traditional bowling pins, says Euro RSCG Managing Director-Chief Creative Officer Kitty Lun. "Donna is a bit more mainstream, but Donna.com has attitude."
Donna.com is pronounced "donna dot com." The ads are running in mass-circulation magazines, outdoor media and in Hong Kong's MTR mass transit rail network.
Copyright November 1998, Crain Communications Inc.