Here's the deal: If a player from either the Detroit Tigers or St. Louis Cardinals hits a home run left of center field during the game, everyone in America wins a Seasoned Beef Crunchy Taco from Yum Brands' Taco Bell, which is the official quick-service-restaurant partner of MLB and presenting sponsor of ESPN Sunday Night Baseball during the 2006 regular season.
Free tacos can be redeemed on Nov. 1 from 2 p.m.-5 p.m. (local time) at participating locations.
The campaign is being supported by a full-page ad in today's USA Today, as well as in-park and on-air promotion on News Corp.'s Fox during Tuesday night's Game 3. Hall of Fame catcher Carlton Fisk, who in 1976 hit one of the most famous World Series home runs -- to left field, naturally -- will be the spokesman for the campaign.
"Left field" will be defined as the territory from the middle of center field (directly across from home plate) to the left-field foul pole (including the foul pole if ruled a home run). In the past three World Series, there have been 23 home runs, of which eight (34.8%) were hit to left or left center.
For Taco Bell, the promotion is yet another in a string of buzz-marketing events put together by Emil Brolick, who joined the company in 2000 as president-chief concept officer. Taco Bell did a similar promotion during the 2004 World Series: It offered to buy everyone in the country a Crunchy Beef Taco if any player from the Cardinals or Boston Red Sox hit a 12-foot-by-12-foot target in the outfield. Nobody hit it.