On Deck From Taco Bell: World Series Promo

If Either Team Hits a Home Run to Left Field, Everyone in America Wins a Taco

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NEW YORK (AdAge.com) -- Major League Baseball and Taco Bell are offering a promotion involving Game 3 of the World Series tomorrow called "An offer out of left field."
Taco Bell is supporting the promotion with a full-page ad in 'USA Today'.
Taco Bell is supporting the promotion with a full-page ad in 'USA Today'.

Here's the deal: If a player from either the Detroit Tigers or St. Louis Cardinals hits a home run left of center field during the game, everyone in America wins a Seasoned Beef Crunchy Taco from Yum Brands' Taco Bell, which is the official quick-service-restaurant partner of MLB and presenting sponsor of ESPN Sunday Night Baseball during the 2006 regular season.

Free tacos can be redeemed on Nov. 1 from 2 p.m.-5 p.m. (local time) at participating locations.

The campaign is being supported by a full-page ad in today's USA Today, as well as in-park and on-air promotion on News Corp.'s Fox during Tuesday night's Game 3. Hall of Fame catcher Carlton Fisk, who in 1976 hit one of the most famous World Series home runs -- to left field, naturally -- will be the spokesman for the campaign.

Left field
"Left field" will be defined as the territory from the middle of center field (directly across from home plate) to the left-field foul pole (including the foul pole if ruled a home run). In the past three World Series, there have been 23 home runs, of which eight (34.8%) were hit to left or left center.

For Taco Bell, the promotion is yet another in a string of buzz-marketing events put together by Emil Brolick, who joined the company in 2000 as president-chief concept officer. Taco Bell did a similar promotion during the 2004 World Series: It offered to buy everyone in the country a Crunchy Beef Taco if any player from the Cardinals or Boston Red Sox hit a 12-foot-by-12-foot target in the outfield. Nobody hit it.
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