Deja News puts on friendlier face

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Deja News makes it easier to navigate through sprawling Usenet newsgroups June 8 when it begins organizing discussions into channels with editorial commentary. The nine channels are: Arts & Entertainment, Business & Investing, Careers & Education, Computers & Science, Geography & Culture, Government & Politics, Health & Fitness, Person to Person and Sports & Recreation. In each category, an editor will highlight the most provocative postings for readers. There will be pro-con debates; hot topics; audience polls and pick of the posts, which can be delivered by e-mail.

"It's creating a new kind of journalism, by blending discussion and editorial," said David Wilson, VP-marketing at Deja News. "We really think it's going to dramatically impact our ability to attract and retain new users."

Previously, Deja News simply gave search results for discussion listings.

And most importantly, Mr. Wilson said, advertisers like the new format. While no advertisers have signed on for the new service, he said Deja News has several verbal commitments.

Copyright June 1998, Crain Communications Inc.

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