Dell account buoys shop in otherwise turbulent year

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On the heels of its highly successful 2000 campaign for Anheuser-Busch's Budweiser, Omnicom Group's DDB Worldwide had a tough act

to follow. Its Budweiser spot starring Chubby Cedric and his hot date produced chuckles, but for the most part, creative efforts were more subdued.

What DDB did do was gain some $500 million in net new billings, thanks to the $200 million Dell Computer Corp. consolidation, modest account wins, projects and new work from existing clients. The agency did have some layoffs in 2001 and lost Amtrak business. In a key move, John Staffen was named executive creative director to relieve Bob Scarpelli, who added the Chicago chairman role to his U.S. creative chief duties.


How much influence will DDB have on Omnicom's new Chicago agency formed to handle PepsiCo brands, and how will the new shop fit into the Omnicom umbrella?

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