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Dell launches online campaign from Full Moon

Published on .

Dell Computer Corp. on April 24 breaks an estimated $2 million to $3 million online effort by Full Moon Interactive, Los Angeles. The online campaign is part of Dell's recently launched DellEcomm corporate brand initiative created by BBDO Worldwide, New York, and is designed to drive traffic to Dell.com.

Copyright April 2000, Crain Communications Inc.

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