Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Dell makes it official on JWT $70 mil win

Published on .

Dell Computer Corp., as expected, picked J. Walter Thompson USA, Chicago, to handle its new estimated $70 million global branding initiative. The world's No. 3 PC maker said it plans a multiyear broadcast, print and promotional campaign, the largest in its history, starting in the first half of '98. JWT prevailed over Goldberg Moser O'Neill, San Francisco, and Y&R Advertising, New York. Dell reiterated that the incremental assignment does not affect the $60 million U.S. product account at Goldberg.

Copyright December 1997, Crain Communications Inc.

Most Popular
In this article: