Dell, Micron, settle with FTC

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Dell Computer Corp., Round Rock, Texas, and Micron Electronics, Nampa, Idaho, agreed to settle Federal Trade Commission charges that the direct PC marketers had run misleading lease ads by putting significant details in inconspicuous or unreadable fine print or by omitting details altogether. In the proposed settlement, announced today for public comment, Dell and Micron agreed to provide consumers with clear, readable and understandable information in lease ads. Dell's general agency at the time of the disputed ads was Goldberg Moser O'Neill, San Francisco; Micron's was Trahan, Burden & Charles, Baltimore.

Copyright May 1999, Crain Communications Inc.

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