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Dell redirects direct

Published on .

Lowe Direct client Dell Computer Corp. has hired breakaway group Lieber, Levett, Koenig, Farese & Babcock, New York, to complete its holiday campaign, according to executives familiar with the move. A review is likely in the first quarter, executives said. Dell, Lowe and Lieber were not available for comment at deadline.

Copyright October 1996, Crain Communications Inc.

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