Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Dell redirects direct

Published on .

Lowe Direct client Dell Computer Corp. has hired breakaway group Lieber, Levett, Koenig, Farese & Babcock, New York, to complete its holiday campaign, according to executives familiar with the move. A review is likely in the first quarter, executives said. Dell, Lowe and Lieber were not available for comment at deadline.

Copyright October 1996, Crain Communications Inc.

Most Popular
In this article: