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Dell reviews European account

Published on .

Dell Computer Corp. invited four networks to pitch a European ad account, according to people familiar with the review. Contenders are Ammirati Puris Lintas, BBDO Worldwide, Euro RSCG Worldwide and Lowe Group. BBDO handles Dell's global brand agency through its New York office and already does some Dell work in Europe; Ammirati, New York, last month won Dell's U.S. Home & Small Business assignment. Euro RSCG works with Dell in Asia.

Copyright June 1999, Crain Communications Inc.

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