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Dell will talk again with Y&R on global branding

Published on .

Dell Computer Corp. is said to be meeting again with Y&R Advertising the week of the 20th for a new global branding assignment, following the departure of Y&R pitch leader Mark Linder, according to executives close to the review. Other contenders in the Dell review are Grey Advertising and J. Walter Thompson USA, both New York; and Goldberg Moser O'Neill, San Francisco, which handles the estimated $60 million U.S. account. Also, a Leo Burnett Co. spokesman denied the agency has re-entered the contest though an executive close to the review said it had.

Copyright October 1997, Crain Communications Inc.

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