Dell taps Rapp in Europe

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Dell Computer Corp., Round Rock, Texas, awarded WWAV Rapp Collins, London, its $56 million direct marketing business in Europe. The appointment follows a pitch that also included D'Arcy Masius Benton & Bowles direct marketing agency IMP and BBDO Worldwide's Craink Jones Watson Mitchell Voelkel. WWAV's task will be to drive sales in the computer brand's main markets in France, Germany, Scandinavia and the U.K. Previously, Dell's marketing has been done on a country-by-country basis with Parallel Creative Design handling the U.K. business. Rapp Collins Worldwide already handles Dell's direct marketing in the U.S.

Copyright October 1999, Crain Communications Inc.

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