Newspaper Association of America has hired Jerry Della Femina's Jerry & Ketchum agency to create a new image campaign for newspapers. The aim of the campaign will be to increase circulation, readership and advertising, and it will be aimed at consumers and advertisers. The campaign is planning to use syndicated cable TV, spot TV and newspapers. The announcement to the newspaper community will be made at the NAA's annual convention in Chicago next week.
Copyright April 1997, Crain Communications Inc.