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DELOREAN LAUNCHES COMPACT VEGA

Published on .

After 20 years of waiting and watching, Chevrolet is ready to step out and meet the little foreign car in the middle of the road. John Z. DeLorean, VP of General Motors Corp. and general manager of Chevrolet, predicted this month in 1970 that Chevrolet will sell about 400,000 Vegas during 1971, the minicar's first full year on the market.

"Historically, the auto industry has created a market after building the car," said Thomas Adams, chairman of Chevrolet agency Campbell-Ewald Co. While the Vega advertising might be directed toward the current import car owner, there is a large body of "conservative, chauvinistic car buyers who will only begin to

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