wins $7M Olympus account
Olympus America, New York, awarded its $7 million consumer photographic account to Kirshenbaum Bond & Partners, New York besting finalists Cliff, Freeman & Partners, Houston Effler Hampel Stefanides, Margeotes/Fertitta Donaher & Weiss, McCaffery & Ratner, N.W. Ayer & Partners, and Weiss Whitten Stagliano, all New York. DDB Needham Worldwide, New York, was the incumbent.
A paper industry analyst told the American Business Press convention in Florida that he expects only one more price hike--about 4% or 5%--for magazine quality paper this year. John D. Maine, VP of Resource Information Systems, predicted demand for paper would ease a little this year, but that the supply situation would remain tight.