×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

DELPHI DRIVES INTO FIRST ADS

Published on .

Delphi Automotive Systems touts motorsports as a lab for its auto parts in this first TV campaign. The estimated $8 million effort broke May 1 and airs mostly on national cable. The spots from McCann-Erickson Worldwide, Troy, Mich.,
Most Popular
In this article: