DELPHI ONLINE SERVICE OPENS AGENCY REVIEW; AD CHANNEL COMING TO THE U.K.;NEW ON THE 'NET:ACTV TO START L.A. TEST IN MAY;

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Delphi Internet Services Corp., Cambridge, Mass., is reviewing its advertising account in preparation for a relaunch later this year. Among the agencies News Corp.-owned Delphi is talking to are Merkley Newman Harty, Chiat/Day and Altschiller Reitzfeld, all New York, said Susan D. Goodman, Delphi's new exec VP-worldwide marketing. Budget for the launch will be "considerably higher" than the $6 million billed in 1994, Ms. Goodman said. The account has been inactive for several months after Delphi ended a relationship with Woolward & Partners, San Francisco.

Videotron Corp., the U.K. arm of Canadian interactive TV operator Groupe Videotron, Montreal, is launching what is believed to be the first 24-hour ad-only channel in Europe on April 28. The Auto Finder/Home Finder channel will reach 1 million-plus cable households in London and offer ads featuring photographs, graphics and voice-overs. By summer, viewers will be able to interact with the ads to make more selective inquiries.

Carillon Importers' Stolichnaya vodka is teasing Web surfers with a new Stoli application each week leading to the site's scheduled April 11 grand opening (http://www.stoli.com). Users can see "Freedom of Vodka" translated in 17 languages; complete a slide puzzle of a classic Stolichnaya ad; color a Stoli ad and download it as a screen saver; and choose icons representing different ingredients to create personalized drinks. Also, Cathay Pacific Airways signed on as a sponsor of HotWired (http://www.hotwired.com/Coin/Spnsrs/Cathay/home.html).

ACTV finally will introduce its L.A. Project interactive TV network in May. The network will be marketed as TVI: Television Interactive by ACTV subsidiary Los Angeles Interactive Network. Ventura County Cablevision is expected to provide personalized sports, entertainment and educational services to 1,000 subscribers.

Other news:

Market Analysis and Information Database on March 21 will unveil a new subsidiary, Profound, offering an online business database. ..... Sprint will test interactive TV ads with Interactive Network. .... Earle Palmer Brown, Bethesda, Md., formed EPB Interactive, a joint venture between the agency and Iconix, a Bethesda multimedia design company.

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