Videotron Corp., the U.K. arm of Canadian interactive TV operator Groupe Videotron, Montreal, is launching what is believed to be the first 24-hour ad-only channel in Europe on April 28. The Auto Finder/Home Finder channel will reach 1 million-plus cable households in London and offer ads featuring photographs, graphics and voice-overs. By summer, viewers will be able to interact with the ads to make more selective inquiries.
Carillon Importers' Stolichnaya vodka is teasing Web surfers with a new Stoli application each week leading to the site's scheduled April 11 grand opening (http://www.stoli.com). Users can see "Freedom of Vodka" translated in 17 languages; complete a slide puzzle of a classic Stolichnaya ad; color a Stoli ad and download it as a screen saver; and choose icons representing different ingredients to create personalized drinks. Also, Cathay Pacific Airways signed on as a sponsor of HotWired (http://www.hotwired.com/Coin/Spnsrs/Cathay/home.html).
ACTV finally will introduce its L.A. Project interactive TV network in May. The network will be marketed as TVI: Television Interactive by ACTV subsidiary Los Angeles Interactive Network. Ventura County Cablevision is expected to provide personalized sports, entertainment and educational services to 1,000 subscribers.
Market Analysis and Information Database on March 21 will unveil a new subsidiary, Profound, offering an online business database. ..... Sprint will test interactive TV ads with Interactive Network. .... Earle Palmer Brown, Bethesda, Md., formed EPB Interactive, a joint venture between the agency and Iconix, a Bethesda multimedia design company.