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Delta Air Lines to review $100m account

Published on .

Delta Air Lines called its $100 million worldwide ad account into review Tuesday, putting 51-year agency BBDO South, Atlanta, on notice. The incumbent and nine others were invited to participate including: Leo Burnett USA, Chicago; J. Walter Thompson USA, Ogilvy & Mather Worldwide, Bates, Ammirati Puris Lintas and Messner Vetere Berger McNamee Schmetterer/Euro RSCG, all New York; Wieden & Kennedy, Portland, Ore., and Hal Riney & Partners, San Francisco. Formal reviews will begin in Feburary and a decision is expected at the end of the month, overseen by Gale Bock, recently appointed VP-consumer marketing. The move comes shortly after the launch of Delta Express, a discount-fare brand, and reports of exploring an acquisition of Continental Airlines. Continental's agency of record is The Richards Group, Dallas. Delta spent $53.3 million through August in the U.S., according to Competitive Media Reporting.

Copyright December 1996, Crain Communications Inc.

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