Atlanta-based Delta Airlines' direct marketing business was awarded to Bronnercom, Boston. Incumbents Rapp
Collins Worldwide, New York, and EDS' Lacek Group were part of a review conducted for the business, which includes direct marketing, database marketing and the airline's Skymiles loyalty program. Combined spending for direct marketing is estimated at about $30 million. Delta's general agency is Saatchi & Saatchi; it spent $45 million in 1998 in measured media according to Competitive Media Reporting.
Copyright July 1999, Crain Communications Inc.