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Delta-AmEx card bows

Published on .

Delta Air Lines and American Express Co. are rolling out the cobranded "Delta SkyMiles Credit Card from American Express," but not using the Optima name as was previously planned. A campaign from Ogilvy & Mather Worldwide, New York, breaks on network TV and cable Jan. 5 during prime-time sports programs and runs throughout the year. Print runs in The New York Times Magazine, USA Today, The Wall Street Journal, Business Week and other publications.

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