Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Delta Faucet spends $15 mil on TV spot for new faucet

Published on .

Delta Faucet Co. will put $15 million behind a TV spot promoting its new pull-out faucet, which retails from $150 to $400. The commercial, from Campbell-Ewald, Warren, Mich., will run on broadcast and cable network TV. It broke Feb. 26 on CBS' broadcast of the NCAA tournament and will air through the Summer Olympics.

Copyright February 2000, Crain Communications Inc.

Most Popular
In this article: