Delta Faucet spends $15 mil on TV spot for new faucet

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Delta Faucet Co. will put $15 million behind a TV spot promoting its new pull-out faucet, which retails from $150 to $400. The commercial, from Campbell-Ewald, Warren, Mich., will run on broadcast and cable network TV. It broke Feb. 26 on CBS' broadcast of the NCAA tournament and will air through the Summer Olympics.

Copyright February 2000, Crain Communications Inc.

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