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Published on .

(June 29, 2001) -- Masco Corp.'s Delta Faucet Co. launches the network TV portion of its $60 million branding campaign Sunday from Interpublic Group of Cos.' Campbell-Ewald, Warren, Mich., with ads breaking on Walt Disney Co.'s ABC, Viacom's CBS and General Electric's NBC.

The campaign dovetails with the most extensive new product lineup in Delta's history and reflects a growing emphasis on reaching female consumers, who are primary decision makers on faucets in the burgeoning do-it-yourself store channel, said John Wills, president of Delta. -- Jack Neff

Copyright June 2001, Crain Communications Inc.

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